veratex luxury bedding ensembles - veratex comforter sets

The heart of Veratex's business is a continually evolving variety of new designs and fabrications. Veratex has upgraded its regular sateen sheets to 250 thread count and is developing an extensive range of new designs including chic contemporary patterns, elegant embroidery styles, and comfortable casual fashions. In the true spirit of the company, Veratex is continuing to develop more luxurious fabrications. �We are introducing our Anniversary collection of 350 thread count jacquard sateen sheets and accessories in seven solid colors,� Talbert points out.

Well established as a leading supplier of lavish bedroom ensembles, Veratex is immersing itself in the intricacies of decorative bath fashions. Veratex introduced its first bath ensembles a year ago, and the initial response has been very positive. "Bath is the next logical extension for our business," remarks Talbert. "Because there are relatively few players in the industry offering better bath products, our retail customers suggested we get into the business. So far, we've been very pleased with their response to the line we see bath as a real growth opportunity for the company."Director of bath and licensing, points out that the bath collections are designed to harmonize with Veratex's bedding patterns, not necessarily match them directly, �We're creating classic looks that can either be sold as freestanding bath ensembles, or mix and match with our bedding patterns."

Veratex is sourcing its bath products in a variety of different countries, in order to present a complete range of merchandise. "We are offering bath accessories in metal, ceramic, glass and high quality resin to complement our shower curtains, We also manufacture our own embellished towels to coordinate." Cohen says, "Consumers like it when the products are all pulled together they look at a suit on a mannequin and also buy the shirt and tie. we are taking a similar approach. we are coordinating our bed and bath products, and making it easier for consumers to create a decorative look for their home."

Veratex strives to maintain the satisfaction of its variety of consumers. in order to "look out for the little guys,� Veratex developed a new computerized ordering system on its website, www.veratex.com. "The first people to give us orders were the small specialty stores, the 'mom-and-pops'" recalls Veratex president Avi Cohen. "They were loyal to us and helped us build our business. Now, we are repaying their loyalty by making it easier for them to do business." Retailers can access an online ordering system with their name and a password, which they receive through Veratex's customer service.

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