How long has it taken the Hookless shower curtain to become a success? About ten seconds. That's a fact. Because about ten seconds is all it takes to completely hang a Hookless shower curtain. It is so simple that you can actually install it with one hand. Talk about empowerment. No more waiting for someone else to hang your shower curtain for you. You can do it youself. Easily. Without any hassle.

No more torn curtains, missing or broken rings... just a beautiful HooklessŪ shower curtain pleating back and forth across the shower bar. There is nothing else to buy. The patented "split ring" design is built directly into the product.

No wonder that over one million hotel guest bathrooms have a Hookless shower curtain hanging in them. Face it, if hanging shower curtains was easy why do people procrastinate and wait until out of sheer embarrassment they have to change their shower curtain? We're all about changing the paradigm. Now, if you so choose, you can effortlessly change your shower curtain as easily as you change the sheets on your bed. We call that progress.