For a little bit of luxury in your bedroom, choose one of BedBathStore.com's affordable down filled pillows. These wonderfully soft pillows are like sleeping on a cloud of unsurpassed comfort and support every night.

When shopping for down pillows, keep the following tips in mind. First, look at the down fill rating, which is typically a number between 500 and 800. The higher the fill power rating, the higher the quality. A fill power number of 500 or 600 indicates a standard quality pillow, while a fill number of 800 is reserved for the highest quality down, like BedBathStore.com's Heirloom Silk 800 Fill Power European White Goose Down Pillow.

However, you can't go wrong with any down fill rating - all contain down clusters that are round and spherical and will soothe your head at night. A rating of 800 simply indicates the pillow is made from thicker, more mature down clusters, and will retain its shape longer than a pillow filled with 600 down.

Secondly, consider how you sleep at night. If you are a stomach sleeper, look for a soft pillow that will support your head, but not strain your neck with high lifting. If you are a back sleeper, select a pillow with a medium softness for optimal back and neck support. For the slide sleeper, look for a moderate to firm down pillow for neck and head support. Or try one of the Body Cuddler Column & L Shaped Pillows for full body support and comfort.

Still want the comfort of down but suffer from allergies? Try one of BedBathStore.com's hypo allergenic down alternatives, such as the 300 Thread Count Sateen Covered Down Alternative Pillows. An added bonus? They cost less than traditional down pillows, and are just as comfortable.

Finally, think about your budget. A down and feather blend pillow, like the Down and Feather Blend Pillow - Medium Firmness 500 Fill Power will provide all the comfort you'd expect from a down pillow, but cost less thanks to the blended filling.

Happy dreaming!